Is Email Marketing Worth Including in Your Online Marketing Strategy?
Email marketing has been around for a long time and there is a reason for this. It works! What better way to reach your audience than through email marketing? It has served as an effective way for marketers to communicate with consumers for decades and provides a smart solution for business growth. It’s a platform …. Read More
What Kind of Content Does Best on Facebook?
Having a Facebook Page for your brand is a great first step to take when growing your online presence. Not to mention having an online social media presence means you can market your products or services to an appropriate audience for a reasonable amount while generating leads. But this isn’t an easy process and it …. Read More
What is Content Creation and How is it Helpful in Building Your Brand?
Content Creation can take many forms and honestly is an art in its own right. The whole process of creating content involves focusing on a relevant topic that needs highlighting within an industry and from there, deciding on the best form in order for it to resonate with an intended audience. A great deal of …. Read More
What is Digital Marketing And What Can It Do For Your Business?
This is a common question and one that needs to be put into simple terms before we move on to what digital marketing can do for you and your business. Simply put, digital marketing is a form of advertising that is delivered through digital channels. Some examples of these digital channels include social media, apps, …. Read More
7 Smart Ways Businesses Can Survive Load Shedding
Not too long ago we all bore witness to stage 8 load shedding that was implemented by Eskom, South Africa’s government state-owned enterprise and the largest producer of electricity in Africa. Stage 8 was the highest stage South Africa had ever seen, resulting in the worst blackout experienced by the country. In light of this …. Read More
South Africa’s Response to Black Friday 2019 Was Surprising
It seems that South Africans responded extremely well to the recent Black Friday event that occurred in November 2019. The once American only holiday has been successfully adopted by South Africans for a few years now and has been a hit since being introduced by South African retailers. This year, Black Friday surprisingly reached record-breaking …. Read More
What Does Black Friday Mean For Businesses?
Black Friday is almost upon us and we all know what usually comes with it, a mix of panic and excitement from both the consumer and the business owner! We take a look at this crazy, once a year opportunity and identify some of the ways you can use this day to your business’ advantage. …. Read More
Brand Awareness For Your Business Through Social Media
You may have heard the words ‘brand awareness’ being thrown around at one time or another and as a result, may be asking yourself, what exactly is this term ‘brand awareness’? What is brand awareness? Brand Awareness is the way in which a large number of consumers or clients recognise and remember your business. It …. Read More
Why Buying Instagram Followers Can Hurt Your Brand
Have you ever felt tempted to buy Instagram followers in order to fast track the process of success for your business? Or maybe you have succumbed to the temptation and have bought some already, believing that this might serve as a really is a good solution to your problem, that being a lack of followers? …. Read More
Instagram Native Scheduling Has Arrived!
Not so long ago, Instagram announced the exciting news. They have rolled out Instagram native scheduling functionality and as a result, many digital marketers are jumping for joy! Scheduling for Instagram has been made possible through Facebook’s tool, Creator’s Studio which offers the option to post and schedule both Instagram feed posts and IGTV videos …. Read More
