Technology has made our day to day routines so much easier with computers and cell phones helping us stay connected via email and text and Google giving us the ability to find the answer to any question with just a quick search. And while it’s true that being connected keeps us in the know, it …. Read More
If you weren’t already aware, the Instagram algorithm has changed, yet again. Which means that everything you have been doing so far to gain followers and reach needs to change accordingly. In an effort to help you understand these new changes, we did some research by looking at what Instagram had to say about the …. Read More
If you’re a B2B business owner who isn’t investing in content marketing, you’re in the minority according to smallbiztrends.com. Investing in a good content marketing strategy is essential for B2B businesses if they want to attract, educate, and keep clients through something known as the buyer’s journey. And blogs are among the primary three forms …. Read More
Virtual events haven’t just stepped in to bridge the gap when in-person events became impossible back in 2020. No, they have redefined what an event is and have found a permanent home in marketing strategies all over the globe. They have done this at a remarkable rate and as a result, have made it impossible …. Read More
Today’s most popular social networks all have algorithms that aim to balance content on your feed by providing you with a variety of posts from different pages, groups and people. This is done in an effort to create a better user experience. The only problem with this is that these social media algorithms constantly change, …. Read More
A while ago HubSpot issued a survey in an effort to find out which types of digital ads people disliked the most. The results came back, with the majority of people agreeing that the most disliked ads were pop-ups, mobile ads (designed to be clicked accidentally), pre-rolls and banner ads. They also agreed that these …. Read More
Business owners often describe having a blog as an important channel for achieving marketing related goals. And the importance placed on blogs isn’t that shocking when you consider that they not only help to boost your SEO, overall site traffic, and online presence, but also assist prospective clients in learning more about your business, product, …. Read More
All brands are businesses, but not all businesses are brands unless they take steps to build a brand identity. The barriers to building a business are surprisingly low, but the opposite is true when building a brand. Now, I know what you might be thinking, isn’t the word ‘brand’ synonymous with the word ‘business’? Not …. Read More
Gen Z is unlike any generation seen before and is, as a result, quite challenging to market to. But if you can get it right, you can tap into the fastest growing buying power of any current generation! Previous generations have been fairly easy to sell to in comparison to Gen Z and could be …. Read More
In 2020 brands were scrambling to make a plan to sell their products and services online as a result of the pandemic. In response, social media platforms like Facebook, Instagram and Whatsapp began rolling out e-commerce tools to assist businesses by making it easier to sell directly from their social media pages. These social networks …. Read More
Influencer marketing has been proven to be successful when it…
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Artificial intelligence (AI) has been transforming the marketing landscape for…
Congratulations! You and your team have successfully made the transition,…