Instagram is a great platform to promote your brand online because, according to the latest statistics, 90% of people on Instagram follow a business and 2 out of 3 business profile visits are from people who don’t follow them yet. With that many visits, it’s easy to see how you can expand your business’ reach …. Read More
According to marketers, yes! Blogging continues to be extremely worthwhile in 2021 and can be used for lead generation, brand awareness and SEO (Search Engine Optimisation). Marketers sing its praises and consider it to be one of the top channels for marketing. They know about the profit-yielding promise that blogging holds for businesses and are …. Read More
In an ideal world, defaults and price anchors would not have any bearing on consumer choices. As consumers, our decisions would be a result of us meticulously weighing up the costs and benefits along with being informed by our existing preferences and because of this, we would always make optimal decisions. But contrary to what …. Read More
When you want to grow your brand or sell your product, email marketing is a great avenue to take. It’s effective, wildly popular and can help you create ongoing brand awareness. Email marketing is great for showcasing or promoting your products or services and can be effective for incentivising customer loyalty. Below is a definition …. Read More
If you’re a business owner just starting out with little to no cash flow and in need of some information on how to create an effective content marketing strategy to market your product or service, you’ve come to the right place! The below content strategy is designed to be repeatedly innovative, engaging and always up-to-date …. Read More
There is no doubt that social media has become a big part of our lives and in turn, an important vehicle for marketing your business online. Using social media correctly for marketing allows you many opportunities to reach your target audience through numerous social channels. But if you make the unfortunate mistake of using them …. Read More
It’s a myth that content marketing needs to be timely and only speak to topics that occur in the moment to be relevant and have an impact on audiences. The reality is it doesn’t have to be time-sensitive in order to be effective. In fact, content with a shelf life will most likely get lost …. Read More
Meetings and events have always been an important part of business and believe it or not, an essential and effective way of building client relationships. There is something about meeting someone in person that helps us to gauge and trust whether we feel comfortable doing business with them or not. Since the year 2020 however, …. Read More
Running a small business comes with a few notable benefits, namely, ample flexibility and independence. And it’s these benefits that often times allow business owners to make decisions independent of larger parent corporates which can be immensely satisfying and rewarding. Small business owners have the luxury of developing and being able to personalise their own products …. Read More
Research suggests that out of all available advertising options and mediums, digital advertising is proven to give you the best return on your investment. And this seems to be especially true for South African businesses according to The Nielsen’s Advanced Analytics Team. The analytics team says that, according to their research, digital advertising is almost …. Read More
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