The words strategy and entrepreneurship aren’t very often heard in the same sentence and there is a good reason for that, they are complete opposites. Strategy is a plan that centres on a clearly defined path while entrepreneurship is the embodiment of opportunism, which requires new ventures to continually pivot in the direction of the …. Read More
First things first, let’s acknowledge that emotion is an essential part of storytelling and that stories would be void without it. Secondly, the stronger the emotion, the more likely people are to remember the details. So it’s safe to assume that adding feeling to your brand’s digital story doubles the impact. Emotion and being able …. Read More
TikTok was born out of an app originally called Musical.ly which was created back in 2014. The music sharing app quickly became popular and was among the top 100 downloaded apps in both 2014 and 2015 respectively. Back then Musical.ly users posted a whopping average of 13 million videos per day. When it was bought …. Read More
Having a social media presence and a website are both very important tools when it comes to effectively running your business. And they serve two very different purposes. Being present on social media helps to demonstrate your business’ expertise and inspires your audience to engage with your brand. While having a website helps to solidify …. Read More
Many small business owners are often hesitant to hire a marketing agency right off the bat to manage their social media, business blog pages and advertising because it can seem really daunting and expensive. After all, why should you as a business owner pay for a service that you can do yourself? Many different reasons …. Read More
When reaching out and advertising to a potential audience of nearly 3 billion users on Facebook, your first goal should be to get your ad and your messaging just right. There’s no point in spending money if your ad isn’t at least good. But connecting with your ideal audience isn’t always easy and to add …. Read More
When it comes to Twitter, not many people know how to use it effectively for business. In fact, using Twitter for business is an enigma to most. Today we seek to uncover the mysteries of Twitter and reveal some helpful ways that this platform can indeed be useful for business. Twitter is always buzzing with …. Read More
Are you aware that investing in ad spend isn’t the only effective way to attract leads and connect with potential clients? There are organic ways too! In fact, there are many entrepreneurs who rely mostly on organic marketing and traffic to reach their target audience and generate leads. Because the truth is that you can …. Read More
Starting a business is challenging, because if it was easy then everybody would do it, right? And there is no denying that those first few years are the most challenging of all, not to mention the most important. Why? Because they are responsible for setting the tone of the business. So it makes complete sense …. Read More
Lead generation is a process which partly involves capturing your audience’s interest for the purpose of developing a sales pipeline. Content that is created for lead generation is made up of different, valuable resources that you give away in exchange for someone’s email address. Creating content for the purpose of attracting leads should be a …. Read More
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