2020 was off to a rocky start when in mid-March, the world abruptly became aware of the global pandemic that is now known as covid19. No one anticipated the impact the virus would have on businesses and livelihoods and since then, businesses around the world have been disrupted as a result. The virus has changed …. Read More
Many times businesses, when it comes to their marketing strategies, will only think in immediate terms and create content that only addresses current events, debates and specific issues. Usually choosing to only cover topics that audiences are focused on at that particular moment in time and producing content that is reactive in nature. As a …. Read More
Firstly, let’s answer the question of what 5G is. 5G is the newest solution to a faster cellular network as compared to 4G, which is the previous version that we have all come to know and depend on for all our mobile needs. 5G’s purpose is to connect people who use mobile devices to the …. Read More
When you own a business, it’s important to have an online presence. Having a website with a blog section is a great start, as blogging proves valuable for search engine optimisation. It’s just a fact that blogging about topics that people find interesting or valuable equals great results, with one study citing a 434% increase …. Read More
Business owners all over the world are somewhat being forced to turn to and embrace remote work options more than ever before in an effort to try and keep their businesses afloat due to the recent mandatory global lockdown that various governments have put into effect to try and combat the virus outbreak known as …. Read More
The World Health Organisation’s (WHO) China branch first became aware of a few reports of a then-unknown virus responsible for pneumonia cases within the city of Wuhan, a region of Eastern China on 31 December 2019. The Covid 19 virus, as it was later identified, began as an epidemic concentrated in a small part of …. Read More
If your business owns a Facebook account, then you must know that Facebook Messenger is one of the most important messaging apps a brand can use when their objective is to connect with clients and customers alike. In the information age, direct messaging is without a doubt the most preferred way clients and customers use …. Read More
Let’s start at the beginning by first defining what a social media target audience is. It is typically an audience who have been identified that a brand wishes to appeal to. Identifiers used to determine this group include, demographics such as age, job title, income level, education, location, and general behaviour. Using the information collected …. Read More
This week we looked at the subject of social proof concerning social media marketing and put together a case study that showcases a few of the most successful social media campaigns of 2019 below. Pantone and Adobe Every year, the Pantone Color Institute announces a new colour that is said to be on-trend for that …. Read More
Unfortunately, there is no quick fix, magic trick when it comes to increasing your Instagram engagement. It takes time, effort and dedication to win the hearts of your followers, but in the end, it’s so worth it! Instagram is still considered one of the top social platforms to market your brand online, build a loyal …. Read More
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