The Value Of Evergreen Content

Content CreationbusinessContentcontent creationdigital marketingevergreen contentsmall businessthe mustard flower

Many times businesses, when it comes to their marketing strategies, will only think in immediate terms and create content that only addresses current events, debates and specific issues. Usually choosing to only cover topics that audiences are focused on at that particular moment in time and producing content that is reactive in nature. As a ….  Read More

What Blog Posts Can Do For Your Business

BusinessContent Creationblogblog postbusinesscontent creationSEOsmall businessSMES

When you own a business, it’s important to have an online presence. Having a website with a blog section is a great start, as blogging proves valuable for search engine optimisation. It’s just a fact that blogging about topics that people find interesting or valuable equals great results, with one study citing a 434% increase ….  Read More

Remote Working Amid The Coronavirus

CoronavirusRemote Workingbusinesscoronavirusremote workingsmall businessSMESthe mustard flowerworking from home

Business owners all over the world are somewhat being forced to turn to and embrace remote work options more than ever before in an effort to try and keep their businesses afloat due to the recent mandatory global lockdown that various governments have put into effect to try and combat the virus outbreak known as ….  Read More

How Will The Covid 19 Outbreak Affect South African Businesses?

BusinessCoronavirusbusinesscoronavirusdigital marketingonline marketing

The World Health Organisation’s (WHO) China branch first became aware of a few reports of a then-unknown virus responsible for pneumonia cases within the city of Wuhan, a region of Eastern China on 31 December 2019. The Covid 19 virus, as it was later identified, began as an epidemic concentrated in a small part of ….  Read More

Why Facebook Messenger Can Be A Great Tool For Business

Social Mediabusinesscommunity managementfacebookfacebook messengermessagessocial media

If your business owns a Facebook account, then you must know that Facebook Messenger is one of the most important messaging apps a brand can use when their objective is to connect with clients and customers alike. In the information age, direct messaging is without a doubt the most preferred way clients and customers use ….  Read More

How to Strategically Find Your Target Audience on Social

Social Mediabusinessdigital marketingonline marketingsocial mediasocial strategytarget audience

Let’s start at the beginning by first defining what a social media target audience is. It is typically an audience who have been identified that a brand wishes to appeal to. Identifiers used to determine this group include, demographics such as age, job title, income level, education, location, and general behaviour. Using the information collected ….  Read More

Remarkable Social Media Campaigns of 2019 | A Case Study

Social Mediabusinesscase studydigital marketingonline marketingsocial mediasocial media campaignsocial proof

This week we looked at the subject of social proof concerning social media marketing and put together a case study that showcases a few of the most successful social media campaigns of 2019 below. Pantone and Adobe Every year, the Pantone Color Institute announces a new colour that is said to be on-trend for that ….  Read More

Increase Your Instagram Engagement With These Valuable Tips

Social MediaContentcontent creationengagementinstagraminstagram postsinstagram storiessocial mediasocial strategy

Unfortunately, there is no quick fix, magic trick when it comes to increasing your Instagram engagement. It takes time, effort and dedication to win the hearts of your followers, but in the end, it’s so worth it! Instagram is still considered one of the top social platforms to market your brand online, build a loyal ….  Read More