How To Get More Traffic To Your Website
If you struggle to drive traffic to your website, you’re not alone. It’s quite a common problem. Website visitors are what’s needed to run a business nowadays. But how do you get them interested? Between all the email campaigns, blog and social media posts, it’s hard to tell if it’s working. That’s why we’ve listed …. Read More
The 3 Es Of Present Day Marketing
We’ve all heard of the 4 Ps of marketing and understand that they are very important when it comes to marketing your business, but have you heard of the 3 Es of marketing? Expertise, Education and Entertainment. The 3 Es are a modern-day twist on the 4 Ps of marketing and address what’s relevant to …. Read More
A Guide On How To Find Your Ideal Audience
It doesn’t matter if you sell in person or online, making a sale all boils down to a single basic process. Convincing the person you are selling to that their life will somehow be improved if they buy your product or service. Considering the above, it makes sense then that the same set of core …. Read More
Why More Digital Agencies Are Going Niche
Being able to offer many different services to clients as a digital agency might sound ideal, but trying to be everything to everyone rarely ever works out, especially if you are first starting out and trying desperately to grow your business. Offering too many services can make you appear indistinguishable from the thousands of other …. Read More
How To Use Digital Ads Together With Content Marketing
A while ago HubSpot issued a survey in an effort to find out which types of digital ads people disliked the most. The results came back, with the majority of people agreeing that the most disliked ads were pop-ups, mobile ads (designed to be clicked accidentally), pre-rolls and banner ads. They also agreed that these …. Read More
Do Consumers Actually Shop On Social Media?
In 2020 brands were scrambling to make a plan to sell their products and services online as a result of the pandemic. In response, social media platforms like Facebook, Instagram and Whatsapp began rolling out e-commerce tools to assist businesses by making it easier to sell directly from their social media pages. These social networks …. Read More
Get Into The Mind Of The Consumer With These 5 Tips
In an ideal world, defaults and price anchors would not have any bearing on consumer choices. As consumers, our decisions would be a result of us meticulously weighing up the costs and benefits along with being informed by our existing preferences and because of this, we would always make optimal decisions. But contrary to what …. Read More
5 Common Social Media Marketing Mistakes To Avoid In 2021
There is no doubt that social media has become a big part of our lives and in turn, an important vehicle for marketing your business online. Using social media correctly for marketing allows you many opportunities to reach your target audience through numerous social channels. But if you make the unfortunate mistake of using them …. Read More
Relationship Building In Difficult Times
Meetings and events have always been an important part of business and believe it or not, an essential and effective way of building client relationships. There is something about meeting someone in person that helps us to gauge and trust whether we feel comfortable doing business with them or not. Since the year 2020 however, …. Read More
Digital Advertising – The Way Forward For Your Business
Research suggests that out of all available advertising options and mediums, digital advertising is proven to give you the best return on your investment. And this seems to be especially true for South African businesses according to The Nielsen’s Advanced Analytics Team. The analytics team says that, according to their research, digital advertising is almost …. Read More
