Unravelling Our Fascination with Short-Form Content: The Psychology Behind It All
If you can’t resist short-form content you’re not alone. It turns out that most modern-day consumers enjoy watching short-form content. In fact, according to The Leap, 73% of consumers prefer to watch short-form content to learn about a product or service. So why is short-form content so popular? There are a few reasons, and one …. Read More
The Only Content Strategy You Will Ever Need
If you’re a business owner just starting out with little to no cash flow and in need of some information on how to create an effective content marketing strategy to market your product or service, you’ve come to the right place! The below content strategy is designed to be repeatedly innovative, engaging and always up-to-date …. Read More
How Marketing Agencies Can Help Small Businesses
Many small business owners are often hesitant to hire a marketing agency right off the bat to manage their social media, business blog pages and advertising because it can seem really daunting and expensive. After all, why should you as a business owner pay for a service that you can do yourself? Many different reasons …. Read More
Content Designed For Lead Generation
Lead generation is a process which partly involves capturing your audience’s interest for the purpose of developing a sales pipeline. Content that is created for lead generation is made up of different, valuable resources that you give away in exchange for someone’s email address. Creating content for the purpose of attracting leads should be a …. Read More
The Value Of Evergreen Content
Many times businesses, when it comes to their marketing strategies, will only think in immediate terms and create content that only addresses current events, debates and specific issues. Usually choosing to only cover topics that audiences are focused on at that particular moment in time and producing content that is reactive in nature. As a …. Read More
Increase Your Instagram Engagement With These Valuable Tips
Unfortunately, there is no quick fix, magic trick when it comes to increasing your Instagram engagement. It takes time, effort and dedication to win the hearts of your followers, but in the end, it’s so worth it! Instagram is still considered one of the top social platforms to market your brand online, build a loyal …. Read More
What Kind of Content Does Best on Facebook?
Having a Facebook Page for your brand is a great first step to take when growing your online presence. Not to mention having an online social media presence means you can market your products or services to an appropriate audience for a reasonable amount while generating leads. But this isn’t an easy process and it …. Read More
YouTube Versus Vimeo | Which Is Best For Your Business?
By now we have all heard of and know about the video-sharing platform, YouTube and most likely, view it’s content regularly. But not so much it’s understated cousin, Vimeo. At first glance, one may assume that the two video platforms serve the same function, but upon digging deeper, we found that the only thing these …. Read More
